Advertising Specs for www.Vidqo.com


Vidqo.com deals both business standard and custom advertising solutions. This segment offers the essential standards and strategies for successively advertising programs with Vidqo.com and vidqo.com.


All Vidqo.com advertising conditions and guidelines are in agreement with the Interactive Advertising Agency’s ideals. All Smartphones advertising conditions and guidelines are in agreement with the Smartphones Promotion Association’s ideals.


Responsive


Unit Name Format Size (Breakpoints) Expanded Size Site served max file size (JPG) 3rd party creative Auto Expansion Audio Time Restrictionson ad length
Large Leaderboard 1440x250
1280x250
1024x90
768x90
520x90
480x90
320x90
300x90
Units expand to 250px tall on user click Email adops@vidqo.com for more information. Email adops@vidqo.com for more information. Not Allowed Yes - on user click only No Limit
Leaderboard 1440x90 1280x90 1024x90
768x90
520x90
480x90
320x90
300x90
Units expand to 250px tall on user click Email adops@vidqo.com for more information. Email adops@vidqo.com for more information. Not Allowed Yes - on user click only No Limit
Rectangle 650x250 450x250 300x250 Units expand to 500px tall on user click Email adops@vidqo.com for more information. Email adops@vidqo.com for more information. Not Allowed Yes - on user click only No Limit

Standard and Rich Media


Format Size Site served max file size (SWF / JPG) 3rd party served intial max filesizes 3rd party served additional max filesizes Audio Time Restrictions on ad length
970 x 66 40K 40K (Initial Load) 961K (subsequent polite stream) Yes - on user click only 30 seconds
728 x 90 40K 40K (Initial Load) 961K (subsequent polite stream) Yes - on user click only 30 seconds
300 x 600 40K 40K (Initial Load) 961K (subsequent polite stream) Yes - on user click only 30 seconds
300 x 250 40K 40K (Initial Load) 961K (subsequent polite stream) Yes - on user click only 30 seconds
600 x 250 40K 40K (Initial Load) 961K (subsequent polite stream) Yes - on user click only 30 seconds (animation), video 2:20

* All expandable / pushdown ads must be served via iframe tags for site compatibility.

Expandable Size Expansion Method Expansion Direction Close Button Position of Close Button
Initial state: 970x66 Expanded state: 970x418 Expansion:
*Auto expansion frequency capped at 1 per user per day, subsequent expansions must be user initiated on click 
Duration: 
*8 seconds on frequency capped auto expansion, NO Max for subsequent user initiated expansions 
*May include video functionality 
*Must contain a clearly defined Expand & Close click button - user initiated expansion on rollover not allowed 
*The ad will collapse if the user clicks the close button OR if the user does not interact with the user initiated expanded ad for 8 seconds.

*Expanding ads must be 3rd Party served via iframe tags.
Downward Yes Top Right
Initial state: 
728 x 90 Expanded state: 
728 x 400
Expansion can occur only on user initiated click or rollover/mouse-over. Retract upon rolloff / mouse-off event. Expanding ads must be 3rd Party served via iframe tags. Downward Yes Top Right
Initial state: 
300 x 600 Expanded state: 500 x 600
Expansion can occur only on user initiated click or 
rollover/mouse-over. Retract upon rolloff / mouse-off event. 
Expanding ads must be 3rd Party served via iframe tags.
Leftward Yes Top Right
Initial state: 
300 x 250 Expanded state: 500 x 250
Expansion can occur only on user initiated click or 
rollover/mouse-over. Retract upon rolloff / mouse-off event. 
Expanding ads must be 3rd Party served via iframe tags.
Leftward Yes Top right

All ads must be compatible with Firefox 1.5+, Safari 2+ and Internet Explorer 7+ on both Mac and PC.

Up to 3 additional download streams upon user click are permitted. Each additional stream may not exceed 100K

Sound is user-initiated on click.

Close buttons need to be at least 25x25 in size and have a solid background.

TEXT SPECS

Headline: 30 Characters with spaces

Content: 80 Characters with spaces

Display URL: 25 Characters (no spaces)

Ads with RSS feeds: Static Image, 300x250

RICH MEDIA - SPECIFIC QUESTIONS

Expandable Size Expansion Method Frame 
Rate
ClickTag Function 
(For site served SWF)
Additional Notes
Initial state: 970x66 Expanded state: 970x418 Yes - can contain auto-start video 18fps Flash < 8 ActionScript 2.0:on (release) {,getURL (clickTag, "_blank");
}Flash 9 (No A.S. 3.0):on (release) {,getURL (_level0.clickTag, "_blank");
}
Expanding ads must be 3rd Party served.
Initial state: 
728 x 90 Expanded state: 
728 x 400
Yes - can contain auto-start video 18fps Flash < 8 ActionScript 2.0:on (release) {,getURL (clickTag, "_blank");
}Flash 9 (No A.S. 3.0):on (release) {,getURL (_level0.clickTag, "_blank");
}
Expanding ads must be 3rd Party served.
Initial state: 
300 x 600 Expanded state: 500 x 600
Yes - can contain auto-start video 18fps Flash < 8 ActionScript 2.0:on (release) {,getURL (clickTag, "_blank");}Flash 9 (No A.S. 3.0):on (release) {,getURL (_level0.clickTag, "_blank");} Expanding ads must be 3rd Party served.
Initial state: 
300 x 250 Expanded state: 500 x 250
Yes - can contain auto-start video 18fps Flash < 8 ActionScript 2.0:on (release) {,getURL (clickTag, "_blank");
}Flash 9 (No A.S. 3.0):on (release) {,getURL (_level0.clickTag, "_blank");
}
Expanding ads must be 3rd Party served.

vidqo.com APPROVED RICH MEDIA VENDORS

Mediamind

Unicast

DoubleClick Studio

PointRoll

EyeWonder

Atlas

Bright Roll

MediaPlex

Please email: creatives@vidqo.com to become approved vendors

Mobile Media

Expandable Size Site Served Max Filesize 
(PNG / 
GIF / 
JPG)
Text Links Max 3rd Party Served Initial 
Max file 
size
3rd Party Served Additional 
Max file size



Serving Options
Animation Device
300x50 5k 24 chars 40k 100k Mobile Enabled 3rd party vendors using HTML5 (ex. Mediamind/Pointroll) Accepted iPhone App
300x50 15k 120 chars 40k 100k Mobile Enabled 3rd party vendors using HTML5 (ex. Mediamind/Pointroll) Accepted iPhone App
300x50 15k 120 chars 40k 100k Mobile Enabled 3rd party vendors using HTML5 (ex. Mediamind/Pointroll) Accepted iPad/Android/iPhone/Kindle Mobile Web
728x90 15k 120 chars 40k 100k Mobile Enabled 3rd party vendors using HTML5 (ex. Mediamind/Pointroll) Accepted iPad/Kindle Mobile Web

Submission Deadlines

Submission Type Specification
Responsive 20 business days prior to launch date
GIF / JPG 2 business days prior to launch date
Flash 5 business days prior to launch date
Complex Rich Media 10 business days prior to launch date
Note: If the submitted creative does not conform to the specifications, it will not be placed online and may result in a delayed launch date.

CONTENT GUIDELINES

ADVERTISING CONTENT GUIDELINES

vidqo.com reserves the right to reject the promotion of products, services or creative materials that

1. Are hateful, obscene, profane, libelous, defamatory or slanderous

2. Contain adult content, personals/dating services or sexual references.

3. Promote gambling or any illegal activities.

4. Mislead the users, such as with fake error messages, fake "close" buttons or misleading or inaccurate copy,

5. Resemble the visual style of the content area in which they are displayed.

Video

Item Specification
Video Format Motif Streaming video streams video directly to the user's browser without caching.
*Electronic: FLV, AVI, MPEG, MOV, WMV, other un-encoded formats
*VAST 2.0 / VPAID Compliant
Frame Rate 18 frames per second
Duration of Audio 30 seconds recommended. If you wish to use long format videos please contact your sales representative for more specific details.
Duration of Video 10 business days prior to launch date
Required Features *Sound must be user-initiated on-click
*Play, Pause and Stop Button
*Volume control or mute option"Close X" feature
*Rewind feature recommended

VIDEO SPECS

GENERAL

Each video that you upload must be not larger than 2 GB

During Video Ad playback, Fast-Forward and Rewind controls are disabled. Mute, Un-mute, Pause, and Play controls are enabled. A "Sponsor message" text label appears in the bottom left hand corner of the player.

A time counter (which counts down) appears in the bottom right hand corner of the player.

FLV OR MP4 FORMAT

Dimensions - 480x360 (4:3 Full Screen) or 480x270 (16:9 Wide Screen)

File size max - 2 GB

Flash version - Flash 7/Flash 8

MP4 specifications - H.264 encoding with any profiles or levels and AAC or HE-AAC audio codecs.

Video length (in seconds) - 30 secs.

Frame rate - 30 fps.

Key frame - every 30-60 frames (2 seconds).

Video data rate - 600 kbps

Audio data rate - 48 kbps

Total data rate - 648 kbps

Clickable - Supply a click-through URL.

3rd Party Serving - Third party redirect ad tags for SWF, JPG, GIFs, and FLVs are permitted to run inside a Video Cloud player, provided that the agency or third party supplies a single redirect URL (http:// or https:// path) to the asset file and has met all the required advertising specifications. Note: IFRAME, ILAYER, JavaScript, HTML, etc. tags are not supported because Flash does not support these ad tags and Video Cloud is a Flash environment. If you are synchronizing companion banner assets outside the Video Cloud player with a video ad instead the Video Cloud player, then third party IFRAME, JavaScript, HTML, etc. tags can be used for the companion banners being served on the HTML page. 1x1 impression third party tracking pixel and click tag URLs are also supported. Place 1x1 tracking pixels in either trackStartURL, trackMidURL, trackEndURL, trackPointURLs, trackMuteURL, trackUnmuteURL, trackPauseURL, or trackResumeURL, depending on what you want to track.

SWF FORMAT

Templates for the client attached at bottom.

Dimensions - 480x360 (4:3 Full Screen) or 480x270 (16:9 Wide Screen).

File size max - 2 GB

Flash version - Flash 7/Flash 8

Video length (in seconds) - 30 secs.

The length of the main timeline dictates the duration of the ad. A 300 frame movie will last 10 seconds (300 frames at 30 fps).

Frame rate - same as source or 1/2 (50%) of source (15 - 30 fps).

Key frame - every 30 - 60 frames (2 seconds).

Max animation length - 30secs

Requires a 480x360 (or 480x270) rectangle with a top left registration point at (0, 0) drawn on stage for the whole movie. This bounding box can have an opacity of 0%, but must be present so the Video Cloud player can size the ad properly.

Ad content should begin on or after frame 5. At this point, content can be inset from the stage borders or extend outside them without it affecting sizing.

A stop(); action should be placed in the final frame on the main timeline.

Must not reference level0 in ActionScript. References should not be made to _root unless _lockroot=true. It is recommended that relative paths be used instead.

Any reference to any methods or properties of the Stage class must be removed.

ActionScript should not change the player quality.

Preloaders are built into the players, so they should not be present in the movie.

To get the play/pause buttons to appear when using a SWF in the video ad window, use the ad creative templates available or see Getting the Play/Pause Button to Appear for a SWF.

If you are not using the creative templates supplied by the Video Cloud publisher, add these lines of code to the first frame of the file:

System.security.allowDomain("*");

System.security.allowDomain("http://admin.brightcove.com");

Clickable - Supply a click-through URL and implement a clickTag function as described in Adding a click-through URL to an ad creative.

3rd Party Serving - Third party redirect ad tags for SWF, JPG, GIFs, and FLVs are permitted to run inside a Video Cloud player, provided that the agency or third party supplies a single redirect URL (http:// or https:// path) to the asset file and has met all the required advertising specifications.

Note: IFRAME, ILAYER, JavaScript and HTML tags are not supported for Flash players. Flash does not support these ad tags. If you are synchronizing companion banner assets outside the Video Cloud player in Flash mode, then you can use a third party solution that includes IFRAME, JavaScript, and HTML tags for the companion banners being served on the HTML page.

1x1 impression third party tracking pixel and click tag URLs are also supported. Place 1x1 tracking pixels in either trackStartURL, trackFirstQuartileURL, trackMidURL, trackThirdQuartileURL, trackEndURL, trackPointURLs, trackMuteURL, trackUnmuteURL, trackFullscreenURL, trackExitFullscreenURL, trackPauseURL, or trackResumeURL, depending on what you want to track.

JPG, PNG, OR STATIC GIF FORMAT

Dimensions - 480x360 or 480x270

File size max - 40k GIF must be static. Flash 8 will only display the first frame of most animated .gifs

JPG must be non-progressive.

Clickable - Supply a click-through URL.

TEMPLATE FILES

Ad Creative Templates Flash 9

Ad Creative Templates Flash 8 ActionScript 2